Responsible for designing the user experience of diverse features integrated into a white label solution. Partner closely with stakeholders to ensure alignment and automation of clients brand standards within the product. Leverage Figma to establish a comprehensive library for testing design decisions including properties and dynamic attributes, enabling seamless the product customization for white label clients. Collaborate with the Design System team to enhance functionality and scalability of existing libraries for future white label projects. Facilitate ongoing remote collaboration with cross-functional teams, including UX Research, Accessibility, UX Content Design, and Engineering, fostering a cohesive workflow dedicated to innovation and excellence.

Involved in enhancement initiatives for ViX features, spanning Video on Demand, Multiple Profiles, Content Search, Subscriptions and Payments, Collections, and Account Settings. Contributed to opportunity identification, product definition, competitive analysis, and journey mapping. Developed flow charts, wireflows, and interactive prototypes to validate designs. Incorporated user feedback iteratively, ensuring alignment with established design standards and facilitating the integration of new components. Orchestrated pixel-perfect designs across mobile, tablet, CTV, and web platforms, with seamless hand-off to developers for implementation.

Led design efforts for Blim TV, a multi-platform streaming service product later acquired by Univisión. Worked on the service's growth and engagement across three critical stages: comprehensive redesign across all platforms, development of new features, and introduction of the new AVOD (Advertising Video on Demand) monetization model. Provided design direction and supervised a team of two designers. Conducted benchmarking and competitive analysis to inform strategic decisions. Collaborated closely with Product Managers, Marketing teams, and Engineering teams to align design initiatives with business objectives and user needs. Developed journey maps to identify user tasks and define features. Designed wireframes, prototypes, and final visual designs, while also establishing a component library to ensure efficiency, consistency, and scalability across platforms.

Setting the strategic planning for business model development, encompassing customer segmentation and MVP definition. Responsible for end-to-end design of two critical resources: a customer-facing mobile app and a web platform for restaurant management. Collaborated with partners to define product requirements, journey mapping, feature flows, information architecture and others. Orchestrated UI design and established a components library for consistency.

My responsibilities encompassed user interface design, digital marketing, website and e-commerce design, branding, advertising, print and video animation.