
I'm a product designer and two-time founder with 15+ years building digital products at scale. Currently at Visa designing enterprise financial experiences. Previously led product design for streaming platforms at Univision and Televisa, reaching millions of users across the Americas. Founded MondayCall (fintech system) and Kantina (marketplace connecting restaurants and customers).
I design systems, not just screens. Whether building from zero or evolving existing products, my work focuses on creating clarity through thoughtful constraints, scalable patterns, and frameworks that enable teams to move fast without sacrificing quality. I approach design as a series of strategic decisions—defining what's flexible, what's consistent, and why.
My background spans finance, streaming, marketplaces, and typography; giving me a broad lens for solving complex product problems across industries.
Designing scalable frameworks, patterns, and component libraries across products, platforms, and teams.
Taking products from concept to launch by aligning user needs, business goals, and technical feasibility.
Aligning design, product, engineering, and business teams to turn ambiguity into actionable strategy.
Building scalable experiences across platforms and enterprise ecosystems that support millions of users.

STAFF DESIGNER AT VISA
Sep 2022 - Present
Designed scalable digital products and platform experiences for global issuer partners, focusing on reusable enterprise solutions and developer experiences.• Led the design of white-label mobile applications and SDKs.
• Defined reusable design patterns and customization frameworks.
• Designed developer documentation, microsites, and integration experiences.
• Partnered with Product, Engineering, and Design Systems.
• Leveraged AI to streamline documentation and design workflows.
CO-FOUNDER & PRODUCT DESIGNER AT MONDAYCALL
Sep 2024 - Present
Founded a fintech product that rethinks personal money management by helping people understand what they can safely spend after covering future obligations.
• Defined the product vision, financial model, and design strategy.
• Created a period-based system connecting cash, credit, and savings.
• Led product discovery, user research, and iterative MVP development.
• Partnered with engineering from concept through implementation.
• Built the product from idea to an actively developed platform.

SENIOR UX DESIGNER AT UNIVISION
Jul 2021 - Jun 2022 · 1 yr
Designed cross-platform experiences for ViX, TelevisaUnivision's streaming service, reaching millions of users across the Americas.
• Designed experiences across mobile, web, tablet, and CTV.
• Contributed to Video on Demand, Search, Profiles, Payments, and Collections.
• Shaped information architecture and user journeys for new product experiences.
• Balanced user needs, business goals, and technical constraints across platforms.

PRODUCT DESIGNER AT TELEVISA
Apr 2019 - Jun 2021 · 2 yrs 3 mos
Led product design for Blim TV, a streaming service reaching millions across Latin America, driving a full platform redesign and major product evolution.
• Led the redesign across mobile, web, and TV platforms.
• Introduced an AVOD monetization model and new product features.
• Managed a team of two designers and partnered with Product leadership.
• Built a reusable component library to improve consistency and scalability.

CO-FOUNDER & PRODUCT DESIGNER AT KANTINA
Jul 2019 - May 2022 · 2 yrs 11 mos
Co-founded a food-tech startup, leading product strategy and end-to-end design from idea validation to MVP.• Defined product vision and go-to-market strategy.
• Defined product vision and go-to-market strategy.
• Led user research and product discovery.
• Designed the end-to-end customer and restaurant experiences.
• Collaborated with engineering to launch and iterate the platform.

SENIOR GRAPHIC DESIGNER AT CREATIVE PROPULSION LABS
Nov 2017 - Mar 2019 · 1 yr 5 mos
Designed digital products across multiple industries in a fast-paced agency environment, partnering with clients from early product definition through implementation.
• Led end-to-end design for web and mobile applications.
• Balanced multiple clients, priorities, and product lifecycles.
• Defined product flows, information architecture, and user experiences.
• Collaborated closely with founders, developers, and business stakeholders.
• Delivered products for travel, media, and emerging technology companies.
