I am a product designer with more than 15-year track record experience, passionate about designing digital experiences and design systems. Holding a Graphic Design Bachelor Degree, I am a multi-disciplinary designer with solid knowledge in the complete life cycle of product development including but not limited to user interface design, prototyping, requirements definitions, development, and launch. Other expertise includes branding, marketing, printing, videography, and editorial design in different industries such as finance, e-commerce, entertainment, hospitality, education, and arts. Dedicated professional with start-up and teaching experience. Fast learner, curious, and a great team player.
Scrum and agile methodologies
Benchmarking and competitive research analysis
Wireframes, wire-flows, flow charts and prototyping
Product design requirements (PRD)
High-fidelity user interface and pixel perfect
Iterative design method
Design system and nuances
Individual contributor and cross functional team collaborator
A great ally for design managers, researchers, engineers and all other teams.
Time and team management
Figma / Sketch
Jira / Confluence
FigJam / Mural / Miro
Invision / Zeplin
Principles / ProtoPie
Adobe Creative Cloud
Improved end-to-end experience for Vix new features including: Video on Demand, Multiple Profiles, Content Search, Subscriptions and Payments, Collections and Account Settings. Involved in the opportunities and product definition, competitive analysis and benchmarking, journey and feature mapping. Executed wire-flows, flow charts and interactive prototyping for testing. Responsible to implement users insights and iterate. Ensure to maintain consistency with the existing design system and collaborate in the inclusion of new components and nuances. Responsible for the design of pixel-perfect solutions for app mobile, tablet, CTV, and web browser. Hand-off to developers.
Design lead of a multi-platform streaming service product which was later acquired by Univisión. Worked on the growth and engagement of the service through out three stages: redesign across all platforms, development of new features, and introduction of the new monetization model AVOD (Advertising Video on Demand). Set product direction and manage two designers. Collaborate with Researchers to define user segmentation and later on analyzed interviews reports and surveys to inform the solution. Executed Benchmarking and competitive analysis. Collaborate with Product Manager, Marketing teams and Engineering teams to define opportunities based on business goals and users needs. Create journey mapping to identify user tasks, feature definition and product architecture. Facilitate the design reviews and features prioritization. Designed wireframes, prototypes and final visual designs while building the component library to ensure efficiency, consistency, and scalability thought platforms. Ensure platform-wide documentation of user cases and UI elements. Hand-off pixel perfect design to developers.
Setting the business model, defined customer segmentation, MVP definition. Designing end-to end two key resources of the business plan: a mobile app customers facing, and a web platform for restaurants to manage their content and offerings. Project planning to ensure effective decisions and metrics were reached, facilitation of product definition with partners, design journey mapping, wire-flows, flow charts and prototype testing. Designing final UI and components library. Hand-off pixel perfect design to developers. Data analysis and iterations. Defining and implementing offers. Building brand and marketing materials: web, social media campaigns, print ads, among others.
Creative Propulsion Labs offers full service creative and marketing solutions. Some of my roles and responsibilities as a senior designer included: UIUX design solutions for multiple platforms, digital marketing, websites, e-commerce, branding, advertising, print, video and animation. Consistently adhered to delivery schedules and deadlines with daily collaboration with software developers, marketing and business analysts teams, keeping a strong sense of brands requirements and maximize consumers engagement.