UI/UX Design & Typography.
- - - -
I am a UI/UX designer with a 15-year track record in Product Design, Design Thinking, Branding, Typography, and Printing. Designing an efficient and precise product fulfilling the needs of a community throughout creativity and discipline is my passion. Building a product that meets the expectations of its users and stakeholder is one of my main goals. These are some of the principles I use to follow with my team to develop a UXUI project:
DESIGNING PRODUCTS AROUND PEOPLE.
Using Human-Centered Design methods for user research experience in order to identify requirements based on customer needs and desires.
Understanding people in order to know who the team designs for.
Identifying audience segments, analyzing age and gender differences, cognitive aspects of user behavior and others.
INTEGRATING USABILITY WITH THE PROJECT LIFECYCLE.
Using iterative design method (prototyping, testing, analyzing) in the earliest stages of development in order to redefine the product and process.
Identifying and defining functions and actions based on the desired flow and error flow in order to avoid unnecessary or extended dialogues with the users.
Preparing architecture documentation mental models, sitemaps, wireframes, prototypes, user stories, etc. including:
MATCHING PRODUCT DESIGN TO THE REAL WORLD.
Making information appears in a natural and logical order for users’ interpretations and understanding and benefiting from user’s recognition design rather than recall.
Preventing unconscious errors by offering suggestions, utilizing constraints, and being flexible.
Doing standard interfaces (for inexperienced users) to ensure consistent interactions without limiting the design’s freedom (for experienced users) in order to add flexibility and efficiency.
BEING A LEADER ON THE IMPLEMENTATION.
Following Agile Development methods based on the Business Architecture to execute projects at a faster pace, without missing anything important.
Integrating testing techniques throughout the project lifecycle.
Having a collaborative and cooperative approach between all stakeholders to do a correct implementation on every sprint.
PROTOTYPE & TESTING
WIREFRAME & LAYOUT
ADOBE CREATIVE CLOUD
TEACHING AT THE INSTITUTE OF DESIGN (ISDI), HAVANA, CUBA
2005 – 2012
BIENNIAL OF LATIN TYPOGRAPHY "TIPOS LATINOS"
2010 – 2014
Tipos Latinos is an international typographic space, composed of 14 Latin American countries. Its main purpose is to carry out the Biennale, promoting the development of activities that complement and enrich the main exhibition: lectures, workshops, tours, and more.