
The component library served as a critical foundation for maintaining consistency across Blim TV's platforms. I collaborated with engineers and product teams to design and organize reusable UI components that streamlined the design-to-development handoff. While the engineering team developed the token system and API integration, I focused on creating the component design specifications, usage guidelines, and visual documentation across Mobile, Tablet, CTV, and Web platforms. This collaborative effort reduced design iteration time and enabled teams to focus on solving UX challenges rather than rebuilding UI elements from scratch.

We adopted Atomic Design, a methodology created by Brad Frost, to structure the component library with clear hierarchy and modularity. This approach guided our team in building interface components systematically, from foundational elements to complete page layouts.
I applied the atomic design methodology throughout the design process, starting with foundational elements (atoms) and progressively building molecules, organisms, and templates. This systematic approach ensured consistency and reusability across all platforms.

The Brand System defines the core visual identity through colors, typography, logos, and establishes the product's visual aesthetic, voice, and tone. While brand guidelines were established by the brand team, I ensured these were consistently applied across all component designs.
The UI Visual Language System translates brand elements into functional interface components. I designed this system to ensure consistent communication of meaning across all user touchpoints, working closely with developers to maintain alignment between design specifications and implementation.
The Component System is where visual language translates into reusable UI components. I designed component specifications and usage guidelines while collaborating with engineers who developed the token system and API integration. This partnership ensured design intent was preserved in implementation.
Style Guide
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Grid Specs
Color Styles
Gradient Guidelines
Type Styles
Icon System
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Blim TV Logo
Channel Logos
Sport Logos
Icon System
Button & CTA
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Primary Buttons
Primary Icons
Secondary Buttons
Text Buttons
Pills
Navigation
Navigation
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Sidebar
Top Bars
Bottom Bar
Footer
Pill Carousel
Scroll Bar
Labels
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Signifiers
Labels
Premium
Card Elements
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Vertical Covers
Horizontal Covers
Square Covers
List Item
EPG Elements
Forms & Fields
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Onboarding
Profile
Search
Modals & Overlays
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Modal
Upgrade
Notifications
Alerts
Errors
Product evolution requires flexible component architecture. I organized the component library structure to support iterations and platform-specific variations while maintaining a single source of truth. The file hierarchy, from Visual Language files (color, typography, icons) to platform-specific component libraries (Web, Mobile, CTV)—was designed to enable both designers and developers to access the appropriate level of detail for their needs. This structure supported continuous updates without disrupting ongoing product development.



