· ‎Defining users' needs, experiences, behaviors and goals for each feature.
· ‎Conducting competitor research to identify the preferences and experience of their target users.
· ‎Prioritizing and resolving UX debt at each phase of feature design.
· ‎Conducting persona research to represent the different types of users who might use the service.
· ‎Creating diagrams for representing process, user task, user journeys, information architecture, page flows, mind maps, etc.
· ‎Validating new experiences through the design process: ideation, definition, design, prototype, user testing, etc.
· ‎Building wireflows and prototypes for testing before obtaining the final design solution.
· ‎Preparing a single source of truth through a design system allowing to scale the design process and properly handing off to developers.
· ‎Creating a pattern library for designers and developers to save time by reusing already defined components.

· Confirming product design specifications with product managers.
· Understanding the requirements and deadlines of engineers and developers.
· Developing product design concepts from stakeholders requirements.
· Identifying phases for the creation of new features in the product.
· Setting schedules for project completion with projects managers.
· Working closely with project managers in planning design tasks based on the defined roadmap.
· Creating product requirements document (PRD) per features.
· Iterating with the design team to come up with unique, comfortable and visually appealing results for users.
· Troubleshooting design issues that emerge during the necessary design process.
· Building and outlining product specifications for review by stakeholders and design team members.

The design team's work in this initial phase focused on redesigning the product across all its devices. For several years the product had been using the same release and this positioned it in a vulnerable position against its active competitors that were increasingly penetrating the Latin-American market. The product was redesigned across all platforms and, the website used by the marketing team to promote and inform about the service was redesigned as well. As the redesign proceeded, a library of components and patterns was created. This allowed us to scale the design and implementation process for the next stages.

Redesigned Product Platforms

Significant Achievements

· ‎Mobile & Tablet App Redesign
· ‎CTV App Redesign
· ‎Marketing Website Redesign
· Product Website Redesign
· Component and Patterns Library Creation
· Collection Catalog Design Concept and Validation
· Search Design Concept and Validation

After defining in the previous phase the new product appearance and creating the component library, this phase focused on upgrading some features and adding new ones. Dedicated UX work at this stage was mandatory as well as proper time and effort planning. Each new feature required validation through testing and constant iteration with the teams for its development.

New Features

Significant Achievements

Design Concept and Validation of:
· Download Content
· Multiples Profiles
· Watch List
· Deep Linking
· EPG Program Guide

The Internet has had a profound impact on video and the way we engage with it. The ability to deliver content over networks has opened the door for innovative online services like Netflix, YouTube, Amazon Prime Video, and many others. We can now watch programmes whenever we want. This new generation of entertainment is Video on Demand (VOD). The increasing gravitation towards VOD content frees us from geographic restrictions and broadcast schedules, and fundamentally changes the way video is sold, produced and consumed. As the number of companies providing video streaming service increases, new business models are emerging to face the market competition. Currently, the most popular business models are: SVOD, AVOD & TVOD.

Main New Services

Significant Achievements

· ‎Onboarding Redesign
· ‎Open Catalog Design Concept
· ‎UX for Registration & Subscription Plans
· ‎Features Redesign base on AVOD and SVOD Subscription
· ‎UX for Payment Process